SCIENCE IS DRIVEN BY BEAUTY
Nevada Museum of Art, USA
NATURAL SCIENCE EXPRESSED THROUGH CONTEMPORARY ART
Deep Time is a groundbreaking art and paleontology exhibition opening in August 2024 at the Nevada Museum of Art, internationally renowned for its Center for Art + Environment.
The exhibition explores the rise and fall of ichthyosaurs, marine reptiles that lived 250 million years ago, through a unique blend of paleontology, art, sculpture, and media design.
A HOLISTIC EXHIBITION EXPERIENCE
Deep Time illuminates how understanding the prehistoric past and evolutionary change can help us anticipate our own future. Visitors to the museum can expect a journey into the deep worlds of the ocean and far back into the prehistoric times of our planet. The 9,000-square-foot exhibition is co-curated by world-renowned paleontologist Dr. Martin Sander and the museum’s chief curator Ann M. Wolfe. The exhibition experience is created by Graft Brandlab in a holistic approach, including interior design, media design and visual identity design.
PALEO ART
Stunning works reveal how artists and scientists collaborated to imagine prehistoric sea creatures.
PROBABILITY ENVELOPE
A 32-meter “probability envelope” sculpture of a giant pregnant ichthyosaur.
EVOLUTION TIMELINE
An interactive logarithmic timeline spanning 250 mio years from the deep past to today.
FUTURE TIME HORIZON
A participatory digital installation on the speculative deep future of our planet.
NEVADA DESERT EXPLORATION
Rare fossils and pioneering explorer Annie Alexander’s objects from the 1905 dinosaur expedition.
PALEONTOLOGY LAB
Fascinating insights into the preparation process of dinosaur fossils.
VISUAL IDENTITY
DEPTH IN TIME
The dynamic logotype and headline system expresses depth in time and physical scale. Articulated through progressively overlapping lines, letterforms, and horizontal scalability.
OTHERWORLDY IMAGERY
The key images are derived from a high-definition 3D model of the Ichthyosaurus, which also serves as the basis of the physical probability envelope. The Curl Noise rendering style evokes an otherworldly appearance that speaks to the speculative nature of this natural science-meets-art project.
