BEYOND THE ORDINARY

Humboldt Horizon, Berlin

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BERLIN IS THE CITY OF SELF-REALIZATION AND EXPLORATION.

And Alexander Von Humboldt is the symbol of the city that stands for unapologetic and uncompromised volition. Where the future is revealing at the horizon – while history is still tangible. The characteristics of our project mirror exactly that: bespoke penthouses located in historic Mitte on top of a building ensemble with visible patina and scars of history.

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Offering a sculptural canvas for creatives and cultural connoisseurs to express themselves and live in – only with the owners’ creativity and ambition as a limit. Naming, communicative storyline and visual identity address this unique opportunity in a bold and daring sense.

In contrast the project is state-of-the-art contemporary architecture. Our mission was to capture the spirit of the real estate development and its urban surrounding to tell a story about luxury that dares to challenge the status quo.

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THE HORIZON IS THE KEY THEME OF ALL VISUAL COMPOSITION.

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It is clearly expressed through a color block, with the logo sitting perfectly on its curved edge. This creates a modular system that leaves room for expressive compositions. The visual language is focussing on organic forms and dramatic perspectives to create dynamic and mimic the architectural design language of the penthouses. The color palette is rich and elegant: representing a range of vibrancy and warmth paired with a royal blue and a touch of forest green.