NEWS

Do luxury companies need employer branding? Montblanc says yes. And we are proud to have been chosen to implement it. Today, PAGE reported on the multi-channel campaign "What moves you, makes us" with which Montblanc is on a talent acquisition mission. Fresh, modern, cheeky - but fully authentic. After interviews and surveys with 1,500 employees, […]

Berlin/ Reno, July 5, 2023. Berlin-based design firm, Graft Brandlab announces that it has been chosen as the official design partner for the highly anticipated exhibition, "DEEP TIME: SEA DRAGONS OF NEVADA," at the Nevada Museum of Art in Reno, Nevada. The exhibition showcases rare, never-before-seen ichthyosaur fossils excavated from the deserts of the American […]

War of talents, shortage of skilled workers, recruitment initiatives: This trend does not stop at the luxury industry. In view of the personnel shortage, the Hamburg-based luxury company Montblanc is also relying on a brand-new employer branding. A year ago, medianet, Austria's business magazine for marketing & sales, reported on Graft Brandlab's pitch win. Now […]

On March 23, 2023, we had an extremely exciting North Tower Conversation with personalities from research, business and creation on the topic of Artificial Intelligence. Here are six takeaways to share with you: 1. ChatGPT is just the beginning – a variety of specialized AI applications are already waiting in the wings. Ultimately, operating systems […]

The GRAFTlab building at Invalidenstrasse 5, designed by our partner GRAFT Architects, is our new home in Berlin-Mitte.  There are still some finishing touches to be done, and when everything is ready, we'll show you our new workspace - right here. Stay tuned.

Less burnout less stress, less sickness - with the same productivity: according to a recent British study, the advantages of the four-day week are clear. The marketing magazine W&V wanted to know how creative agencies like Graft Brandlab deal with such a working time model.  Rico Zocher, Managing Partner | Business of Graft Brandlab: "I fully agree with the idea […]

Is the crisis the new normal? For several years now, business, politics, and society have faced new challenges. First, climate change, then the pandemic, followed by the Ukraine war, the energy crisis, inflation, and the threat of recession. How do top managers deal with these situations? Do crises create new incentives for innovation? What impact […]

Mediatecture is the seamless integration of digital media into the built environment. The goal is to create empathic spaces that enable people to experience the full potential of digital intelligence. Since its early days, the success of the internet has depended on innovative user interfaces — the growing amount of electronic digital data required an […]

This was not our plan. What we conceived as an intimate discussion, actually made headlines: “Empathy in Architecture and Technology”. We are thrilled that this topic was taken up by the inspiring business magazine SHEconomy in an article about intelligent city planning.  Prominent guests of our network “Female Contemporary Tribe” are featured in this article with their profound knowledge and opinions on the future of workplace design and city planning. Among them Miruna […]

The dramatic changes in the labor market are also affecting the luxury sector. Rico Zocher talks to medianet.at about how Graft Brandlab tailors employer branding strategies to today's luxury brands to help them acquire new talents.  "In the war for talent, luxury brand status is no longer enough. Companies must formulate and offer a compelling […]

"A strong employer brand will evolve a company from the inside out. It promotes identification, loyalty and lasting cultural change." Rico Zocher, Managing Partner, Business, of Graft Brandlab in an interview with meedia.de. He urges companies to adapt to more diverse, less straightforward CVs, learn to appreciate the qualities of lateral hires, and take more […]

Is this our digital future — wearing goggles, alone in a room, and depicted as Playmobil figure? Nik Hafermaas certainly hopes not. He calls for a new paradigm for the next phase of our digital world. More about it on form-faktor.at

Berlin, 20.04.2022. We are pleased to design the employer branding strategy and its multichannel implementation for the long-established Hamburg-based company Montblanc. The campaign is scheduled to start in 2023.   Montblanc, known for its fine stationery, watches and leather goods, stands for the highest quality and craftsmanship. A spirit of discovery, curiosity and empowerment characterize the […]

Thoughts on the flow between people, media, and the built environment. To connect architecture and digital media in a smart, sustainable, and meaningful way, we are in need of a new design language. In the online magazine Designer’s Digest, Prof. Nik Hafermaas, Managing Partner I Creation of Graft Brandlab, shows successful examples, talks about the potential of […]

Las Vegas, January 5, 2022. At the high-tech trade show CES in Las Vegas, the all-electric BMW iX model is staged with an oversized ambient media installation. Berlin-based agency Graft Brandlab is responsible for mediatecture and cinematic dramaturgy on behalf of lead agency THE GAME for BMW Group. It took the internet by storm: the […]

“Prelude Berlin”: Graft Brandlab designs iconic presence for visitBerlin Tourist Info in Berlin's Humboldt Forum. Berlin, Nov 10,2021. visitBerlin's Tourist Info has opened its latest branch in the Humboldt Forum, the new address for art and culture in Berlin - and in a completely new look. The iconic and modular space concept combines design, sustainability […]

The infrastructure of new mobility concepts must move away from insular thinking towards economically efficient, ecologically sustainable and socially fair standards. Impressive, this picture of a gas station from the 1930s, on which a driver is shown, who must decide between 12 different brands of petrol at an seemingly endless row of petrol pumps. Thanks […]

Future visitors to Berlin have reason to be excited. The tourist information visitBerlin opens its new premises in the newly built Berlin Stadtschloß. Graft Brandlab has conceived an interior design that provides maximum flexibility and sustainability with an iconic and modular space concept. The key element in the space is a floating media installation that […]

Nikolaus Hafermaas is calling for a cultural change and shows why intergenerational design is more than a design concept Sustainability. A term that literally is flooding our lives in many areas today. Rightly, as climate change is urging us to rethink and act immediately. Brands are repositioning themselves and developing strategies for their products and […]

Currently, it still takes about a 20-minute wait to fully charge your electric vehicle at a supercharger. And how do you spend that precious time? Until now, the e-mobility experience stopped when the car was connected to the charger, and users were left to their own devices. On the innovation-driven EUREF campus in Berlin, that […]

In Berlin, epicenter of the German start-up and fintech scene, the new DKB Campus is being built. The innovation agency Graft Brandlab is responsible for its workplace design. By developing a highly flexible, visionary and innovative interior design concept, Graft Brandlab underscores Deutsche Kreditbank AG's profile as a tech company with a banking license. The […]

Haus von Eden is the new guide to sustainable luxury. In an interview with the founders, Nik Hafermaas talks about future trends in architecture, urban planning and mobility. Read the article.

The Berlin headquarters of the listed housing company will be expanded by 2023 by a climate-friendly new building, designed by Blumers Architekten. Within this space, the future of working will be realized. Graft Brandlab is responsible for the strategic and visual conception of the working environments in close cooperation with all employees and the project […]

Round-table discussion “All Eyes On Innovation” @ German Design Awards 2021 The pandemic is accelerating developments in digitalisation and the way we work, live and move in the world.Prof. Nik Hafermaas talked to Oona Horx-Strathern, futurologist and CEO of Zukunftsinstitut Horx GmbH and Lutz Dietzold, CEO of the German Design Council, about the impact of Corona […]

How has the Covid-19 pandemic influenced the female empowerment movement? As part of our exclusive Executive Talks, we wanted to know more and invited female executives from well-known companies to talk about the impact of the pandemic. Among them Nina Pütz, head of the payment company Ratepay and Julia Carloff-Winkelmann, Chief People Officer of the mobility start-up Dance. […]

Being awarded "Best of Best" at the Automotive Brand Contest for the project VoloPort for Volocopter demonstrates that mobility is an unstoppable transformation process. Prof. Nikolaus Hafermaas, Managing Partner of Graft Brandlab, talks about the vision, the challenges and the revolutionary potential of the project. Watch the video 

Berlin-based agency translates Hyundai’s vision of future mobility into a modular trade show experience At the Auto China 2020 (Sept 26 – Oct 5, 2020 in Beijing) it finally took place, the premiere of the first new-generation trade show appearance of the South Korean car manufacturer Hyundai Motor Company - conceived and designed by the Berlin-based […]

The world's first vertiport prototype for electrically operated air taxis, designed by Brandlab for Volocopter and Skyports, convinces serval high-ranking jurys.  2020 is the year of awards for the project VoloPort, conceived and designed by the Berlin-based innovation agency Brandlab for Volocopter and Skyports. The vision, concept, design and user experience of the forward-looking urban […]

Nikolaus Hafermaas and Rico Zocher take over the management with immediate effect. GRAFT Brandlab, the Berlin-based agency for brand innovation, continues its success story of recent years with a new top-caliber dual leadership. As of April 15th, 2020, Nikolaus Hafermaas and Rico Zocher, two experienced and internationally esteemed partners, will head GRAFT Brandlab as its […]

BRANDLAB won the internationally renowned iF DESIGN AWARD 2020 with the project VoloPort, for customer Volocopter in collaboration with Skyports, in the discipline "Architecture", category "Public". As a major contribution to future electric urban air mobility, the VoloPort was able to convince the 78-member independent international jury of experts. The number of applicants was large: The […]

Brandlab, Graft architects and Charité invited leading minds to a panel discussion focusing on major changes in health. AI-based customization of medical treatment, as well as the interface between individuals and machines have concrete consequences on physical spaces. Individual patient responsibility and empowerment will continue to replace the passive reliance on medical institutions. Will we develop micro recovery facilities […]

In 2019 Linda Stannieder is again part of the ICONIC AWARDS Jury initiated by the German Design Council. Together with other leading minds in architecture, interior designer, brand and design strategy, Brandlab’s CEO Linda will jointly select the award winning projects. The categories include “Best of Best”, “Architects of the Year” and “Interior Designers of the Year”, […]