NEWS

Jul 6, 2023

PALEONTOLOGY BECOMES ART: GBL DEVELOPS EXHIBITION AT NEVADA MUSEUM OF ART

PALEONTOLOGY BECOMES ART: GBL DEVELOPS EXHIBITION AT NEVADA MUSEUM OF ART
Berlin/ Reno, July 5, 2023. Berlin-based design firm, Graft Brandlab announces that it has been chosen as the official design partner for the highly anticipated exhibition, "DEEP TIME: SEA DRAGONS OF NEVADA," at the Nevada Museum of Art in Reno, Nevada. The exhibition showcases rare, never-before-seen ichthyosaur fossils excavated from the deserts of the American […]
Jun 16, 2023

MUST-HAVE EMPLOYER BRANDING: MEDIANET IN INTERVIEW WITH MONTBLANC AND GBL

MUST-HAVE EMPLOYER BRANDING: MEDIANET IN INTERVIEW WITH MONTBLANC AND GBL
War of talents, shortage of skilled workers, recruitment initiatives: This trend does not stop at the luxury industry. In view of the personnel shortage, the Hamburg-based luxury company Montblanc is also relying on a brand-new employer branding. A year ago, medianet, Austria's business magazine for marketing & sales, reported on Graft Brandlab's pitch win. Now […]
Jun 1, 2023

HR NEWS: JULIE WILLARD BECOMES HEAD OF BUSINESS DEVELOPMENT

HR NEWS: JULIE WILLARD BECOMES HEAD OF BUSINESS DEVELOPMENT
Berlin, June 1, 2023. The experienced sales and business development expert Julie Willard (43) is moving to the creative industry after seven years at the media house Axel Springer. As Head of Business Development at Graft Brandlab, she will be responsible for developing new business areas and new clients. It was not only her many […]
Mrz 29, 2023

NAVIGATING THE AI REVOLUTION – A RECAP OF OUR RECENT NORTH TOWER TALK*

NAVIGATING THE AI REVOLUTION – A RECAP OF OUR RECENT NORTH TOWER TALK*
On March 23, 2023, we had an extremely exciting North Tower Conversation with personalities from research, business and creation on the topic of Artificial Intelligence. Here are six takeaways to share with you: 1. ChatGPT is just the beginning – a variety of specialized AI applications are already waiting in the wings. Ultimately, operating systems […]
Mrz 6, 2023

A FIRST LOOK AT OUR NEW OFFICE IN THE CREATIVE HEART OF BERLIN.

A FIRST LOOK AT OUR NEW OFFICE IN THE CREATIVE HEART OF BERLIN.
The GRAFTlab building at Invalidenstrasse 5, designed by our partner GRAFT Architects, is our new home in Berlin-Mitte.  There are still some finishing touches to be done, and when everything is ready, we'll show you our new workspace - right here. Stay tuned.
Mrz 2, 2023

W&V: 4-DAY WORKWEEK – A MUST OR TOTALLY IMPRACTICAL?

W&V: 4-DAY WORKWEEK – A MUST OR TOTALLY IMPRACTICAL?
Less burnout less stress, less sickness - with the same productivity: according to a recent British study, the advantages of the four-day week are clear. The marketing magazine W&V wanted to know how creative agencies like Graft Brandlab deal with such a working time model.  Rico Zocher, Managing Partner | Business of Graft Brandlab: "I fully agree with the idea […]