Berlin/ Reno, July 5, 2023. Berlin-based design firm, Graft Brandlab announces that it has been chosen as the official design partner for the highly anticipated exhibition, "DEEP TIME: SEA DRAGONS OF NEVADA," at the Nevada Museum of Art in Reno, Nevada. The exhibition showcases rare, never-before-seen ichthyosaur fossils excavated from the deserts of the American […]
War of talents, shortage of skilled workers, recruitment initiatives: This trend does not stop at the luxury industry. In view of the personnel shortage, the Hamburg-based luxury company Montblanc is also relying on a brand-new employer branding. A year ago, medianet, Austria's business magazine for marketing & sales, reported on Graft Brandlab's pitch win. Now […]
Berlin, June 1, 2023. The experienced sales and business development expert Julie Willard (43) is moving to the creative industry after seven years at the media house Axel Springer. As Head of Business Development at Graft Brandlab, she will be responsible for developing new business areas and new clients. It was not only her many […]
On March 23, 2023, we had an extremely exciting North Tower Conversation with personalities from research, business and creation on the topic of Artificial Intelligence. Here are six takeaways to share with you: 1. ChatGPT is just the beginning – a variety of specialized AI applications are already waiting in the wings. Ultimately, operating systems […]
The GRAFTlab building at Invalidenstrasse 5, designed by our partner GRAFT Architects, is our new home in Berlin-Mitte. There are still some finishing touches to be done, and when everything is ready, we'll show you our new workspace - right here. Stay tuned.
Less burnout less stress, less sickness - with the same productivity: according to a recent British study, the advantages of the four-day week are clear. The marketing magazine W&V wanted to know how creative agencies like Graft Brandlab deal with such a working time model. Rico Zocher, Managing Partner | Business of Graft Brandlab: "I fully agree with the idea […]