War of talents, shortage of skilled workers, recruitment initiatives: This trend does not stop at the luxury industry. In view of the personnel shortage, the Hamburg-based luxury company Montblanc is also relying on a brand-new employer branding. A year ago, medianet, Austria's business magazine for marketing & sales, reported on Graft Brandlab's pitch win. Now the multichannel campaign is in the starting blocks. medianet spoke with Sascha Schneider, Chief People Officer of Montblanc, and Rico Zocher, Managing Partner of Graft Brandlab, about the campaign's development, results and prospects.
The full interview can be found here.
Bold tone, expressive look: More about the campaign on our project page.