"A strong employer brand will evolve a company from the inside out. It promotes identification, loyalty and lasting cultural change." Rico Zocher, Managing Partner, Business, of Graft Brandlab in an interview with meedia.de.
He urges companies to adapt to more diverse, less straightforward CVs, learn to appreciate the qualities of lateral hires, and take more risks. "Only a certain degree of openness and willingness to experiment will make it possible to operate successfully in a demand market and find the best talent."
Read more about Rico Zocher's insights, Graft Brandlab’s new employer branding project for Montblanc, developing the future workplace for Deutsche Kreditbank, and more.