The dramatic changes in the labor market are also affecting the luxury sector. Rico Zocher talks to about how Graft Brandlab tailors employer branding strategies to today's luxury brands to help them acquire new talents. 

"In the war for talent, luxury brand status is no longer enough. Companies must formulate and offer a compelling and meaningful value proposition‚ÄĚ, explains Rico Zocher, Managing Partner of Graft Brandlab. 

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