TREASURED MOMENTS: CREATING SPACES FOR WHAT REALLY MATTERS
A more harmonious future for people, society and the environment is a key priority for Hyundai Motors. This responsibility and ambition is reflected in the new brand vision "Progress for Humanity".
For the agency, the task was to bring this philosophy to life in a new global trade show presence. Within the scope of an RFP, we developed the concept "Treasured Moments", which introduces a paradigm shift between vehicle presentation and human-centered storytelling.
Using generative and parametric software, we designed a flexible exhibition stand concept for worldwide use, whose adaptable, modular elements give Treasured Moments a physical expression. At the core are round, organic shapes that symbolize the impulse of life.