WHAT WE DO

INTERDISCIPLINARY LAB FOR STRATEGIC BRAND SOLUTIONS

Our “lab” fuses disciplines, ideas and approaches to create new, surprising and memorable brand solutions. This multidisciplinary approach allows us to create holistic and cohesive brand experiences. For each project, we assemble a specific team that’s tailored to our client’s needs and requirements. A carefully selected network of expert partners complements our expertise where necessary.

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BRAND IDENTITY

We invigorate existing brands and create radically new ones.

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BRAND, MARKET AND COMPETITOR ANALYSIS • BRAND STRATEGY & POSITIONING • BRAND ARCHITECTURE • REGIONAL BRANDING • NAMING & VERBAL IDENTITY • CORPORATE IDENTITY & CORPORATE DESIGN • CI/CD GUIDELINES • SIGNAGE AND WAYFINDING SYSTEMS • OFFICE BRANDING • UI/UX DESIGN • WEB PRESENCE • PRODUCTION & GO-LIVE SUPPORT

SPATIAL BRANDING

We create spaces with the user’s experience top of mind.

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DESIGN STRATEGY • SPATIAL PROGRAMMING • CORPORATE ARCHITECTURE • SCENOGRAPHIC INTERIORS • EXPERIENCES & ENVIRONMENTS • MEDIA ARCHITECTURE • RETAIL & POS • EVENTS & TRADE SHOWS • GUIDELINES & PROJECT PLANNING • PRODUCTION & GO-LIVE SUPPORT • CONSTRUCTION SUPPORT

FUTURE LAB

We design for the future and help clients to shape it – boldly, and always informed by strategic insight.

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INNOVATION DEVELOPMENT & CONSULTING • STAKEHOLDER RESEARCH • EXPERT AND PIONEER INTERVIEWS • ETHNOGRAPHIC METHODS • APPLIED DESIGN THINKING • DESIGN FICTION • SCENARIO THINKING • USER JOURNEYS • QUANTITATIVE POLLS • TECHNOLOGY AND MATERIAL SCREENING • PROTOTYPING

INSTALLATION DESIGN

We create awe-inspiring spatial installations at the intersection of art, design and technology.

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MEDIA SCULPTURES • MOBILE INSTALLATIONS • INTERACTIVE EXHIBITS • SERVICE AND PRODUCT DISPLAYS • PROJECTION MAPPING • VIRTUAL REALITY EXPERIENCES • AUGMENTED REALITY EXPERIENCES • MEDIA FACADES

WHO WE ARE

TEAM WORK

We’re strategists, architects, interior designers, graphic designers, marketing experts and software engineers and hail from diverse corners of the world. Separately, we geek out in our respective fields. Together, we craft inspiring ideas and deliver innovative solutions.

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LOCAL HUBS, GLOBAL REACH

Together with our partner Graft Architects, our combined creative projects and strategic services span four continents and over 32 countries. And counting

COMPLEMETARY SERVICES FROM ONE SOURCE

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Graft Architects and Graft Brandlab share an open space in an old, industrial building in Berlin. True to our name and our mantra of “grafting” we collaborate on many projects. The connections produced through this multidisciplinary process drive and inspire our work. Together, we are able to deliver the full spectrum: From developing brand strategies to their manifestation in the real world in the form of architecture, mediatecture and the subsequent communication.