NEWS

Aug 10, 2022

MEDIANET.AT: NEW INSIGHTS FOR LUXURY BRANDS IN THE WAR FOR TALENT.

MEDIANET.AT: NEW INSIGHTS FOR LUXURY BRANDS IN THE WAR FOR TALENT.
The dramatic changes in the labor market are also affecting the luxury sector. Rico Zocher talks to medianet.at about how Graft Brandlab tailors employer branding strategies to today's luxury brands to help them acquire new talents.  "In the war for talent, luxury brand status is no longer enough. Companies must formulate and offer a compelling […]
Jun 13, 2022

MEEDIA.DE: RICO ZOCHER, INSIGHTS ON EMPLOYER BRANDING

MEEDIA.DE: RICO ZOCHER, INSIGHTS ON EMPLOYER BRANDING
"A strong employer brand will evolve a company from the inside out. It promotes identification, loyalty and lasting cultural change." Rico Zocher, Managing Partner, Business, of Graft Brandlab in an interview with meedia.de. He urges companies to adapt to more diverse, less straightforward CVs, learn to appreciate the qualities of lateral hires, and take more […]
May 6, 2022

FORM-FAKTOR: NIK HAFERMAAS ABOUT OVERCOMING THE SCREENS

FORM-FAKTOR: NIK HAFERMAAS ABOUT OVERCOMING THE SCREENS
Is this our digital future — wearing goggles, alone in a room, and depicted as Playmobil figure? Nik Hafermaas certainly hopes not. He calls for a new paradigm for the next phase of our digital world. More about it on form-faktor.at
Apr 27, 2022

MONTBLANC AWARDS EMPLOYER BRANDING CONTRACT TO GRAFT BRANDLAB

MONTBLANC AWARDS EMPLOYER BRANDING CONTRACT TO GRAFT BRANDLAB
Berlin, 20.04.2022. We are pleased to design the employer branding strategy and its multichannel implementation for the long-established Hamburg-based company Montblanc. The campaign is scheduled to start in 2023.   Montblanc, known for its fine stationery, watches and leather goods, stands for the highest quality and craftsmanship. A spirit of discovery, curiosity and empowerment characterize the […]
Mar 22, 2022

DESIGNER’S DIGEST: NIK HAFERMAAS ABOUT THE PERCEPTION IN THE DIGITAL AGE

DESIGNER’S DIGEST: NIK HAFERMAAS ABOUT THE PERCEPTION IN THE DIGITAL AGE
Thoughts on the flow between people, media, and the built environment. To connect architecture and digital media in a smart, sustainable, and meaningful way, we are in need of a new design language. In the online magazine Designer’s Digest, Prof. Nik Hafermaas, Managing Partner I Creation of Graft Brandlab, shows successful examples, talks about the potential of […]
Jan 11, 2022

SHADE-CHANGING BMW iX FLOW WITH AMBIENT MEDIA BACKDROP BY GRAFT BRANDLAB STEALS THE SHOW AT CES 2022

SHADE-CHANGING BMW iX FLOW WITH AMBIENT MEDIA BACKDROP BY GRAFT BRANDLAB STEALS THE SHOW AT CES 2022
Las Vegas, January 5, 2022. At the high-tech trade show CES in Las Vegas, the all-electric BMW iX model is staged with an oversized ambient media installation. Berlin-based agency Graft Brandlab is responsible for mediatecture and cinematic dramaturgy on behalf of lead agency THE GAME for BMW Group. It took the internet by storm: the […]
Nov 16, 2021

OPENING OF THE NEWLY DESIGNED TOURIST INFO @ HUMBOLDT FORUM, BERLIN.

OPENING OF THE NEWLY DESIGNED TOURIST INFO @ HUMBOLDT FORUM, BERLIN.
“Prelude Berlin”: Graft Brandlab designs iconic presence for visitBerlin Tourist Info in Berlin's Humboldt Forum. Berlin, Nov 10,2021. visitBerlin's Tourist Info has opened its latest branch in the Humboldt Forum, the new address for art and culture in Berlin - and in a completely new look. The iconic and modular space concept combines design, sustainability […]
Oct 8, 2021

COLUMN ON HAUS VON EDEN: WELCOME TO THE BABYLON OF EV CHARGING – CAN THIS BE SUSTAINABLE?

COLUMN ON HAUS VON EDEN: WELCOME TO THE BABYLON OF EV CHARGING – CAN THIS BE SUSTAINABLE?
The infrastructure of new mobility concepts must move away from insular thinking towards economically efficient, ecologically sustainable and socially fair standards. Impressive, this picture of a gas station from the 1930s, on which a driver is shown, who must decide between 12 different brands of petrol at an seemingly endless row of petrol pumps. Thanks […]
Aug 24, 2021

AUFTAKT BERLIN. GRAFT BRANDLAB WINS HIGH-PROFILE VISITBERLIN PROJECT.

AUFTAKT BERLIN. GRAFT BRANDLAB WINS HIGH-PROFILE VISITBERLIN PROJECT.
Future visitors to Berlin have reason to be excited. The tourist information visitBerlin opens its new premises in the newly built Berlin Stadtschloß. Graft Brandlab has conceived an interior design that provides maximum flexibility and sustainability with an iconic and modular space concept. The key element in the space is a floating media installation that […]
Aug 20, 2021

COLUMN ON HAUS VON EDEN: AGING AS AN OPPORTUNITY FOR INTERGENERATIONAL DESIGN

COLUMN ON HAUS VON EDEN: AGING AS AN OPPORTUNITY FOR INTERGENERATIONAL DESIGN
Nikolaus Hafermaas is calling for a cultural change and shows why intergenerational design is more than a design concept Sustainability. A term that literally is flooding our lives in many areas today. Rightly, as climate change is urging us to rethink and act immediately. Brands are repositioning themselves and developing strategies for their products and […]
May 18, 2021

E-CHARGING STATIONS AS NEW AR-COMMUNICATION PLATFORM: DÉRIVE MAKES SUPERCHARGING SUPER SEXY.

E-CHARGING STATIONS AS NEW AR-COMMUNICATION PLATFORM: DÉRIVE MAKES SUPERCHARGING SUPER SEXY.
Currently, it still takes about a 20-minute wait to fully charge your electric vehicle at a supercharger. And how do you spend that precious time? Until now, the e-mobility experience stopped when the car was connected to the charger, and users were left to their own devices. On the innovation-driven EUREF campus in Berlin, that […]
May 17, 2021

FUTURE WORK ENVIRONMENT FOR DKB DEUTSCHE KREDITBANK, DESIGNED BY GRAFT BRANDLAB

FUTURE WORK ENVIRONMENT FOR DKB DEUTSCHE KREDITBANK, DESIGNED BY GRAFT BRANDLAB
In Berlin, epicenter of the German start-up and fintech scene, the new DKB Campus is being built. The innovation agency Graft Brandlab is responsible for its workplace design. By developing a highly flexible, visionary and innovative interior design concept, Graft Brandlab underscores Deutsche Kreditbank AG's profile as a tech company with a banking license. The […]
Apr 26, 2021

EDITORIAL ON HAUS VON EDEN: ABOUT EMPATHIC BUILDINGS AND INTELLIGENT MOBILITY

EDITORIAL ON HAUS VON EDEN: ABOUT EMPATHIC BUILDINGS AND INTELLIGENT MOBILITY
Haus von Eden is the new guide to sustainable luxury. In an interview with the founders, Nik Hafermaas talks about future trends in architecture, urban planning and mobility. Read the article.
Mar 10, 2021

DEUTSCHE WOHNEN MEETS FUTURE WORKPLACE – CONCEIVED BY GRAFT BRANDLAB

DEUTSCHE WOHNEN MEETS FUTURE WORKPLACE – CONCEIVED BY GRAFT BRANDLAB
The Berlin headquarters of the listed housing company will be expanded by 2023 by a climate-friendly new building, designed by Blumers Architekten. Within this space, the future of working will be realized. Graft Brandlab is responsible for the strategic and visual conception of the working environments in close cooperation with all employees and the project […]
Mar 3, 2021

ROUND-TABLE DISCUSSION “ALL EYES ON INNOVATION” @ GERMAN DESIGN AWARDS 2021

ROUND-TABLE DISCUSSION “ALL EYES ON INNOVATION” @ GERMAN DESIGN AWARDS 2021
Round-table discussion “All Eyes On Innovation” @ German Design Awards 2021 The pandemic is accelerating developments in digitalisation and the way we work, live and move in the world.Prof. Nik Hafermaas talked to Oona Horx-Strathern, futurologist and CEO of Zukunftsinstitut Horx GmbH and Lutz Dietzold, CEO of the German Design Council, about the impact of Corona […]
Oct 16, 2020

ARTICLE ON WUV.DE: FEMALE EMPOWERMENT AND COVID-19

ARTICLE ON WUV.DE: FEMALE EMPOWERMENT AND COVID-19
How has the Covid-19 pandemic influenced the female empowerment movement? As part of our exclusive Executive Talks, we wanted to know more and invited female executives from well-known companies to talk about the impact of the pandemic. Among them Nina Pütz, head of the payment company Ratepay and Julia Carloff-Winkelmann, Chief People Officer of the mobility start-up Dance. […]
Oct 5, 2020

INTERVIEW: NIK HAFERMAAS ABOUT VOLOPORT’S POTENTIAL

INTERVIEW: NIK HAFERMAAS ABOUT VOLOPORT’S POTENTIAL
Being awarded "Best of Best" at the Automotive Brand Contest for the project VoloPort for Volocopter demonstrates that mobility is an unstoppable transformation process. Prof. Nikolaus Hafermaas, Managing Partner of Graft Brandlab, talks about the vision, the challenges and the revolutionary potential of the project. Watch the video 
Sep 24, 2020

WITH HYUNDAI MOTOR @ AUTO CHINA 2020

WITH HYUNDAI MOTOR @ AUTO CHINA 2020
Berlin-based agency translates Hyundai’s vision of future mobility into a modular trade show experience At the Auto China 2020 (Sept 26 – Oct 5, 2020 in Beijing) it finally took place, the premiere of the first new-generation trade show appearance of the South Korean car manufacturer Hyundai Motor Company - conceived and designed by the Berlin-based […]
May 26, 2020

THE VOLOPORT SWEPT THE BOARD

THE VOLOPORT SWEPT THE BOARD
The world's first vertiport prototype for electrically operated air taxis, designed by Brandlab for Volocopter and Skyports, convinces serval high-ranking jurys.  2020 is the year of awards for the project VoloPort, conceived and designed by the Berlin-based innovation agency Brandlab for Volocopter and Skyports. The vision, concept, design and user experience of the forward-looking urban […]
Apr 22, 2020

NEW STRATEGIC DUAL LEADERSHIP

NEW STRATEGIC DUAL LEADERSHIP
Nikolaus Hafermaas and Rico Zocher take over the management with immediate effect. GRAFT Brandlab, the Berlin-based agency for brand innovation, continues its success story of recent years with a new top-caliber dual leadership. As of April 15th, 2020, Nikolaus Hafermaas and Rico Zocher, two experienced and internationally esteemed partners, will head GRAFT Brandlab as its […]
Mar 5, 2020

IF DESIGN AWARD 2020

IF DESIGN AWARD 2020
BRANDLAB won the internationally renowned iF DESIGN AWARD 2020 with the project VoloPort, for customer Volocopter in collaboration with Skyports, in the discipline "Architecture", category "Public". As a major contribution to future electric urban air mobility, the VoloPort was able to convince the 78-member independent international jury of experts. The number of applicants was large: The […]
May 3, 2019

SPACES FOR FUTURE HEALTH

SPACES FOR FUTURE HEALTH
Brandlab, Graft architects and Charité invited leading minds to a panel discussion focusing on major changes in health. AI-based customization of medical treatment, as well as the interface between individuals and machines have concrete consequences on physical spaces. Individual patient responsibility and empowerment will continue to replace the passive reliance on medical institutions. Will we develop micro recovery facilities […]
Feb 27, 2019

ICONIC AWARD JURY

ICONIC AWARD JURY
In 2019 Linda Stannieder is again part of the ICONIC AWARDS Jury initiated by the German Design Council. Together with other leading minds in architecture, interior designer, brand and design strategy, Brandlab’s CEO Linda will jointly select the award winning projects. The categories include “Best of Best”, “Architects of the Year” and “Interior Designers of the Year”, […]