NEWS

Berlin, June 1, 2023. The experienced sales and business development expert Julie Willard (43) is moving to the creative industry after seven years at the media house Axel Springer. As Head of Business Development at Graft Brandlab, she will be responsible for developing new business areas and new clients. It was not only her many […]

On March 23, 2023, we had an extremely exciting North Tower Conversation with personalities from research, business and creation on the topic of Artificial Intelligence. Here are six takeaways to share with you: 1. ChatGPT is just the beginning – a variety of specialized AI applications are already waiting in the wings. Ultimately, operating systems […]

The GRAFTlab building at Invalidenstrasse 5, designed by our partner GRAFT Architects, is our new home in Berlin-Mitte.  There are still some finishing touches to be done, and when everything is ready, we'll show you our new workspace - right here. Stay tuned.

Less burnout less stress, less sickness - with the same productivity: according to a recent British study, the advantages of the four-day week are clear. The marketing magazine W&V wanted to know how creative agencies like Graft Brandlab deal with such a working time model.  Rico Zocher, Managing Partner | Business of Graft Brandlab: "I fully agree with the idea […]

Is the crisis the new normal? For several years now, business, politics, and society have faced new challenges. First, climate change, then the pandemic, followed by the Ukraine war, the energy crisis, inflation, and the threat of recession. How do top managers deal with these situations? Do crises create new incentives for innovation? What impact […]

Mediatecture is the seamless integration of digital media into the built environment. The goal is to create empathic spaces that enable people to experience the full potential of digital intelligence. Since its early days, the success of the internet has depended on innovative user interfaces — the growing amount of electronic digital data required an […]