Shift, the sustainability exhibition of the Volkswagen Group, receives a Silver Award at this year’s Best of Content Marketing (BCM) Awards, Europe’s largest event for Content Marketing, in the category Crossmedia – B2C Automobile. Together with Archimedes Exhibitions and Rat für Ruhm und Ehre, Graft Brandlab were responsible for the concept, the content and the visual creation as well as the production of Shift. Like the magazine Shift, the exhibition addressed VW’s responsibility towards the environment and society. Interactive exhibits, surprising lines of vision, multimedia terminals, audio play stations, unusual materials, and an interplay of contrasts made up the show as a unique experience for 150,000 visitors of any age. It has been displayed from November 2017 till February 2018 at the DRIVE Forum in Berlin. Launched in 2003 by the Content Marketing Forum in conjunction with the industry media Horizont, persönlich, CP Wissen und CP Monitor, the BCM is considered the largest competition for content driven corporate communications in Europe.
On Friday May 11th, Berlin's governing mayor Michael Müller officialy opened the memorial "Denk Mal an Freiheit!" at Berlin's central station. The installation has been designed by GRAFT in cooperation with Graft Brandlab. Together with the urban artists Die Dixons, designers, illustrators, and artists from all over the world as well as creative Berliners were called to submit their design proposals for the design of the letters. #FREIHEITBERLIN is exhibited just in front of the main entrance of Berlin's central station until June 18th.
On January 31, we celebrated a joint New Year’s Reception at SHIFT. The sustainability exhibition together with our partnering agencies Archimedes Exhibitions and Rat für Ruhm und Ehre GmbH. British speaker and writer Julia Hobsbawm, author of the internationally-acclaimed book "Fully Connected - Surviving and Thriving in an Age of Overload" has been our special guest and gave an inspiring talk about social wellbeing in an increasingly connected world. Automotive Designer Peter Wouda shared some insights into his work at the Volkswagen Group Future Center Europe and explained the concept of Sedric, Volkswagen`s first self-driving car.
Photo Credit: Michael Feser, Archimedes Exhibitions
Electric vehicles are on the rise: young families and commuters alike embrace this new kind of mobility for short distances. But what happens when EV-technology matures and finally enters the mainstream? Germany's leading energy supplier, E.ON, anticipates this major shift and plans the roll-out of Europe’s first connected EV-charging network: 180 ultra-fast charging stations from Norway to Italy. These new mobility concepts entail new behaviors and new business models that redefine the gas station as we know it. Graft Brandlab and GRAFT are in the process of developing the vision, customer experience and design of these new charging stations. Come see for yourself: The design concept will be presented to the public at Essen’s E-World 2018 in February.
Graft Brandlab leveraged augmented reality to craft an immersive experience that showcases HERE’s entire automotive portfolio. A beautifully printed map of San Francisco provides the canvas for an entertaining augmented experience. Upon installing the custom app and pointing their device at the map, visitors can explore a three-dimensional city emerging in front of them. Four scenarios convey the power and potential of HERE’s automotive portfolio in a simple and compelling way.
What happens when drones perform a search in a geo-fenced area? How might this create a new service for delivery trucks? We’re very proud to share one of our largest and probably most complex projects of 2018: An interactive game that reveals the power and potential of the HERE Open Location Platform at CES 2018. Located at the center of HERE’s booth, the interactive table invites visitors to collaborate and build their own scenario of a future city. Placing connected RFID tokens onto the table triggers an entertaining interplay of data sources, services and intelligent technologies.
A growing business demands a growing team. A warm welcome to Christian Renner who joined our creative team as Design Director. Christian hails from MetaDesign where he worked for clients such as Siemens, ERGO, Commerzbank, Allianz and DHL. As part of our multidisciplinary team, he contributes a great skillset and experience ranging from conceptual development to production. Trade shows, brand exhibitions, office design, signage, … a piece of cake! Welcome on board, Christian!
As we say goodbye to an eventful year, we are very much looking forward to the tasks and challenges that lie ahead of us. We’d like to thank our clients and project partners for their trust and for the fruitful collaborations in 2017 – let’s keep creating innovation-driven and purposeful new concepts together.
Linda Stannieder, CEO and Founding Partner, on behalf of the entire Brandlab team!
Coca-Cola commissioned Graft Brandlab with the creation of a new, contemporary branding idea for its gastronomy appearance. The work resulted in four different bar concepts, which we proudly saw coming to life on TV as part of the successful show “The Voice of Germany”. The final show, broadcasted in December with over three million viewers. Brandlab abstracted the historical contour bottle shape and translated it into a spatial installation that makes the brand instantly recognizable.
On December 15th 2017, the Feuerstein-Arena in Schierke, at the foot of the Harz Mountains, was reopened after an expansive revitalization and new design by GRAFT and sbp engineers. Graft Brandlab designed a new logo for the arena inspired by its unique roof construction and combined it with the main sponsor’s historical logo type - Schierker Feuerstein, the Harz’ beloved liquor brand. Drop by the Feuerstein Arena in case you’re enjoying some time off in the Harz’ untouched nature – it’s perfect for ice skating in winter or concerts in summer.
Photo Credit: Matthias Bein
In collaboration with Archimedes Exhibition and Rat für Ruhm und Ehre, Graft Brandlab led the overall concept and design development of "SHIFT - The Exhibition" for the Volkswagen Group at DRIVE Forum in Berlin. Addressing Volkswagen’s role in society and the group’s responsibility towards the environment, the spatial theme "Shifting Perspectives" invites visitors to reflect upon some of the most urgent problems of our times. Interactive exhibits reveal diverse perspectives and inspire a broad audience of several thousand visitors each week.
You can still “shift perspectives” for free until February 28th, 2018: “SHIFT – The Exhibition” is open every day between 10 am and 8 pm at DRIVE. Volkswagen Group Forum, Friedrichstraße 84, 10117 Berlin.
Photo Credit: Michael Feser, Archimedes Exhibitions
Brandlab’s CEO Linda Stannieder has been part of an independent jury of architects, interior designers and brand experts for the ICONIC AWARDS 2017, an international architecture and design competition. In this role, she also wrote an expert contribution for the ICONIC AWARDS catalogue about how architects can benefit from changing their perception of marketing and communicate their services in novel ways.