Today, the new fitness brand URBAN HEROES celebrates its official brand launch with the first studio opening in Hamburg. Graft Brandlab developed a unique brand identity for URBAN HEROES that is reflected in the corporate design as well as in the interior design of the studio.
The new concept of the young fitness boutique addresses sport lovers with high intensive interval trainings accompanied by beat music in an unexpected atmosphere.
“We took the DNA of the brand and translated it into an unconventional interior design by combining rough, industrial materials and luxurious detailing”, Linda Stannieder explains, founding partner and managing director of Graft Brandlab.
Red and blue light accents contrast with a rather dark, club inspiring atmosphere and intensify the workout experience for the target group of a young fitness community.
Specially developed design guidelines for brand identity and interior design are simplifying a consistent brand management on all communication channels and for further boutique openings.